The
entire concept of getting a tattoo lies in a person’s intense desire to
profoundly evidence some aspect of themselves to others. In most cases, this
type of “branding” (in the media sense!) expresses some deeply personal part of
their lives or personality. The actual location of such “ink” demonstrates the
necessity most people feel to hide these uniquely personal expressions.
When it
comes to making a professional career change, it is uniformly agreed that
tattoos (and any other highly personal markings) are completely inappropriate
to have in evidence. And yet, many candidates still unknowingly reveal far too
much of themselves as part of today’s information-intense society.
For
example, companies today routinely search the FaceBook and MySpace accounts of
candidates. Have you checked your postings on such sites? Besides information
and photos you may have uploaded, remember that the postings of friends and
others are also part of your on-line image. Personal homepages are also open
to review by prospective employers and can be equally revealing. If you are looking
for a new job, it is probably best to remove these sites from the web, at least
until you have successfully resituated yourself.
Another
often overlooked “reveal” that might not project the type of image you desire
is your screen name or personal e-mail address. These monikers were often
created years ago, at a time when there was no career downside to choosing cute
or suggestive labels. Unfortunately, like a tattoo, these can often be cases
of, “too much information” when you are contemplating a career move.
In
addition to the internet, there are other real-world “tells” that you might not
be aware of that can project the wrong image. Personalized license plates on
your car can be misconstrued as personality profiles. Put yourself in the
place of a corporate executive and imagine how you would react to your employee
handing out a business card with what is on their license plate. Is it less
than professional? If so, it might be time to surrender them.
What
about bumper stickers? Political affiliations, social action positions, and
even allegiance to a particular sports team might work against you in some
cases. Again, such public proclamations of personal information can be the
tipping point when a company is making a hiring decision.
Is it
fair that employment judgments may be colored with information gleaned from
such peripheral sources as personal internet sites, e-mail labels and even your
car? Maybe not. Nonetheless, such data is in the public domain and it can
divert attention from your skills and accomplishments. Employers try to get as
complete a picture of a potential new hire as possible, so be sure that the
elements of the image that you can control are flattering and in keeping
with professional standards.